KutchenHaus Welwyn Garden City showroom featuring bespoke LED backlit glass, architectural glass wall art and luxury kitchen displays by CreoGlass
Commercial Showroom Welwyn Garden City

KutchenHaus Welwyn Garden City

A complete bespoke architectural glass package designed, manufactured and installed against a two-week showroom opening deadline.

Client KitchenHaus Welwyn Garden City
Location Welwyn Garden City, Hertfordshire
Scope LED backlit glass, bespoke wall art, wine display backdrops and bronze mirror installations
Explore the project

Project Overview

From emergency replacement to a complete bespoke showroom fit-out

KutchenHaus Welwyn Garden City contacted CreoGlass shortly before the launch of its new showroom after waiting 3 months for the imported Italian Onyx intended for the principal display kitchen was destroyed during transportation.

The illuminated onyx was intended to form the first major feature visible from the showroom entrance. With approximately two weeks remaining before the official opening, replacing the natural stone through the original supply chain was no longer practical.

CreoGlass was appointed to develop an alternative concept that could be designed, manufactured and installed within the remaining programme. A bespoke LED backlit glass splashback was created to deliver the scale, visual depth and illuminated character required for the display kitchen, while allowing the showroom launch date to remain unchanged.

During the same period, the commission expanded to include a bespoke modular wall artwork, an illuminated wine cellar backdrop, bronze mirror splashbacks, WC mirrors, hallway mirrors and decorative pillar cladding. Each element was individually designed around the existing showroom architecture and coordinated as part of one accelerated fit-out package.

Scope of Works

Multiple bespoke features delivered as one coordinated package

  • LED backlit feature kitchen splashback
  • Bespoke printed architectural glass
  • Modular slatted wall artwork
  • Removable fire-alarm access solution
  • Backlit wine cellar bar backdrop
  • Bookmatched decorative artwork
  • Bronze mirror utility splashback
  • Bronze WC and hallway mirrors
  • Decorative bronze mirror pillar cladding
  • Survey, design, manufacture and installation

Emergency Project Rescue

Replacing a failed natural-stone centrepiece before the showroom launch

The imported Italian onyx intended for the principal display kitchen disintegrated during transport. With the opening date already fixed, CreoGlass developed an alternative illuminated glass feature that could be designed, manufactured and installed within the remaining programme.

CreoGlass installers fitting the bespoke LED backlit glass feature in the KitchenHaus Welwyn Garden City showroom Installation
The replacement system was coordinated around the showroom’s existing wall preparation and temporary lighting arrangement.
Completed KitchenHaus showroom kitchen featuring a bespoke illuminated onyx-effect glass splashback by CreoGlass Completed Feature
The finished illuminated glass retained the scale and visual impact expected from the original stone while meeting the immovable launch date.

The Challenge

A failed material, a prepared wall and no flexibility in the programme

The natural onyx was intended to be the main focal point visible from the showroom entrance. Its failure created more than a material replacement problem: the electrical preparation, lighting arrangement and surrounding kitchen installation had already been developed around the original concept.

A replacement natural slab could not be sourced, processed and installed within the available time. Any alternative therefore had to respond to the completed joinery, the existing wall build-up and the intended illuminated appearance without delaying the public opening.

CreoGlass Solution

A complete concept-to-installation response developed in approximately two weeks

CreoGlass prepared a bespoke printed-glass concept designed to create the depth, movement and warm translucency associated with backlit onyx. The artwork, glass specification and lighting relationship were developed together rather than treated as separate components.

Survey, artwork preparation, manufacturing coordination and installation were accelerated into one tightly controlled delivery programme. The completed feature was installed in time for the showroom launch and became the principal visual anchor of the entrance display kitchen.

01 Assess Existing wall preparation, lighting and kitchen geometry reviewed.
02 Redesign A printed illuminated glass alternative developed from scratch.
03 Manufacture Artwork, toughened glass and lighting interface coordinated rapidly.
04 Install The completed feature fitted before the public showroom opening.

Design Innovation

Transforming a fire alarm cabinet into a feature wall

Not every design challenge requires hiding a problem. Sometimes the best solution is to make it part of the architecture.

Bespoke modular wall art installed at KitchenHaus Welwyn Garden City
Architectural wall art detail Feature wall artwork beside showroom entrance

The Challenge

Positioned immediately beside the showroom entrance was a large metal fire alarm control cabinet. The enclosure projected from the wall and was impossible to relocate before the showroom opening. Conventional boxing-in would have reduced the available opening width of the entrance door while making future maintenance awkward. Only approximately 100 mm of space existed between the wall and the fully opened entrance door.

CreoGlass Solution

CreoGlass designed a completely bespoke modular wall art installation inspired by contemporary Cubist artwork. Behind the artwork, a concealed timber framework supported individual decorative slats fixed using industrial-grade Velcro. This simple engineering solution allowed every section to be removed independently, giving maintenance engineers immediate access to the fire alarm controls while leaving no visible fixings once reassembled. Rather than disguising a building service, the installation became one of the showroom's signature design features.

01

Concealed Services

Completely hides the fire alarm enclosure without permanent boxing.

02

Maintenance Access

Individual slats can be removed within seconds for monthly testing.

03

Invisible Fixings

Industrial Velcro creates a clean appearance with no visible mechanical fixings.

04

Architectural Feature

Transforms an unavoidable services cabinet into an intentional piece of interior design.

Bespoke Illuminated Glass

A bookmatched glass backdrop created for the showroom wine display

The showroom’s wine cellar and bar display required its own visual identity while remaining connected to the wider interior scheme. CreoGlass developed a bespoke illuminated glass backdrop using digitally prepared artwork arranged as a balanced bookmatched composition.

KitchenHaus Welwyn Garden City wine display featuring a bespoke bookmatched illuminated glass backdrop by CreoGlass
Wine cellar display Bookmatched printed glass
The decorative composition was developed specifically for the display dimensions, shelving arrangement and surrounding bronze-toned framework.

Design Development

Coordinating artwork, illumination and display furniture as one feature

The client selected the source image from a specialist artwork library. CreoGlass then adapted the design to suit the proportions of the wine display, creating a mirrored bookmatch that produced a strong central composition behind the shelving.

The artwork was prepared specifically for illuminated glass rather than applied as a conventional surface decoration. Colour density, visual contrast and image positioning were coordinated to preserve the pattern when viewed through the shelving, bottles and surrounding metal framework.

The completed backdrop adds depth to the display without competing with the products positioned in front of it. During daytime it reads as a decorative architectural panel; when illuminated, the veining and tonal variation become substantially more pronounced.

Close-up of the bookmatched decorative artwork used for the KitchenHaus wine cellar glass backdrop
The artwork was scaled and positioned to create a deliberate central bookmatch rather than a repeated decorative pattern.
Illuminated architectural glass backdrop integrated behind bronze shelving in the KitchenHaus showroom
Lighting, glass and shelving were visually coordinated so the feature remained legible behind bottles, accessories and metal divisions.

Technical Considerations

More than an image applied behind glass

01

Artwork Proportioning

The source image was resized and composed around the exact backdrop dimensions and the visual centre of the display.

02

Bookmatch Alignment

The mirrored composition was prepared to create continuity across the feature and a controlled centreline behind the shelving.

03

Lighting Response

Image density and contrast were considered in relation to the illumination so lighter areas did not wash out when backlit.

04

Display Coordination

Important parts of the artwork were positioned to remain visible through the shelving, bottles and decorative metal framework.

The feature was designed as part of the showroom architecture—not as a decorative panel added after the display had been completed.

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